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'Love is On' is the tagline for a multimedia bonanza.
November 18, 2014
By: Melissa Meisel
“Love Is On” at Revlon. The brand is refreshing its place in the color cosmetics category with its first global tag line in over a decade to be utlitzed across all markets. The re-launch comes to life through a brand manifesto television and digital ad set to a new recording of the classic song, “Addicted to Love.” The manifesto is an inspirational love story showing the evolution of love from flirtation to infatuation to passion. In line with the new positioning, TV, Print and dig...
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